Project Overview

The Columbia River Gorge region has a unique landscape, an active tourism sector and a wide range of activities to offer. Travel Oregon has been working with Future iQ to produce a program to support the destination community in the Columbia River Gorge. The region has significant and well-developed destination products, but the region is suffering significant tourism tension points, driven by high volume congestion at certain periods of the day. The Columbia River Gorge has been chosen by Travel Oregon as a study site, to develop best practice world-class solutions to tourism congestion and related issues, and to build a coordinated regional response plan. This represents an important opportunity for the region to create innovative approaches to what is a problem of national and international significance.