The town of Newton (population 15,000) had been home to the Maytag Corporation for nearly 100 years. In 2007, it was announced that the company was being sold, and then subsequently news emerged that as many as 3000 jobs would be lost by major plant closure and relocation. Newton, Iowa faced a crossroads in its history. The local Mayor rallied community leaders and formed the Newton Transformation Council. This Council was an action-working group convened to help shape a new future for the community. It drew together key economic development, social service organizations and local leaders. This organization served as a catalyst to bring forth new thinking and creative approaches to economic and community development. With the support of local groups, it was decided to turn adversity into opportunity. By banding together, and thinking creatively, the community moved forward to attract new resources, harness new investment and industries, and to ultimately rewrite their own history.
"I love this t-shirt because it symbolizes to me the work we did that fateful night (September 21, 2006) with 300 + plus residents to put our vision together with David Beurle, CEO of Future iQ’s help. To me, that was the night that we created hope for our community and a sense of empowerment to move beyond the loss of Maytag and forge a new identity which is celebrated in the video. This is lasting transformation!!!”
- Kim Didier, Executive Director, DMACC