Snohomish County Regional Destination Development, Washington, USA (2017)

Snohomish County Regional Destination Development, Washington, USA (2017)

Snohomish County Regional Destination Development, Washington, USA

Project Overview

The Snohomish County Department of Parks, Recreation and Tourism (SCPRT) and Tourism Bureau (SCTB) invite communities to participate in a new Regional Destination Development Marketing and Promotions initiative of the 2018-2022 Strategic Tourism Plan.  Future iQ has been contracted by the SCPRT to explore four familiar and broadly defined areas, or “regions” initially referenced with place holder names.  Names, boundaries and actual number of regions will be fully explored with stakeholders throughout the project. Building off the 2018-2022 Snohomish Strategic Tourism Plan, Future iQ will perform background research including an online regional industry participant survey to gauge perceptions about the future of tourism in each region, areas of opportunity and threat, changes occurring and the appetite for change and sensitivity to a range of future shaping trends. Future iQ will also facilitate focus group sessions to gather additional input and develop a Baseline Assessment Report to guide the project process into 2018.

Future iQ's Role in this Project

    • Conduct background research on relevant local, regional and macro trends impacting the tourism industry
    • Review existing planning efforts to understand progress already made
    • Develop an online survey for regional industry participants to gauge perceptions and appetite for change
    • Facilitate focus groups with key local stakeholders and community members
    • Produce a Baseline Assessment Report