The Gathering Tourism Initiative, Ireland (2013)

The Gathering Tourism Initiative, Ireland (2013)

Facilitation of a national planning initiative to encourage tourism in Ireland

Project Overview

The Gathering was the lead tourism initiative for Ireland in 2013. This bold initiative aimed to connect the global Diaspora back into Ireland, and bring a new wave of tourists and visitors to the country. The global marketing sought to attract visitors from North America, Europe and Australia. A key part of this initiative originated from within Ireland, where communities were supported to create "Gathering Events” to show the best of their unique culture and to draw people to visit and return. This bottom-up driven approach was unique and aimed to leverage on the deep personal connection many people feel with Ireland. This was the largest National Tourism initiative to have ever come out of Ireland.

Future iQ's Role in this Project

  • Design and facilitation of the Community Sessions for The Gathering 2013 in the South West Region of Ireland.
  • Stimulation of innovative ideas for the national tourism initiative.
  • Over 600 people participated in six workshops spread across the region.
  • Over 150 top-line ideas were generated and were supported by local steering groups and action teams in communities.
Visitors enjoying The Gathering in Ireland The Gathering 2013 in the South West Region of Ireland Concert at The Gathering 2013 in the South West Region of Ireland the largest National Tourism initiative in Ireland