The City of Edina, with a population of over 50,000, is a prestigious ‘inner-ring’ city adjacent to downtown Minneapolis, USA. Edina has evolved to become a best practice model amongst municipalities in the region. The Vision Edina initiative is an ambitious, broad-based and inclusive community visioning process, and serves as an important foundation for the City’s Comprehensive Plan. Future iQ researched emergent future trends in cities across North America and the world to understand how urban living and generational values are changing. Through a scenario-based strategic planning process, this information was linked to local aspirations, values and citizens desires for the future. This enabled a clear understanding of the future vision citizens' have for Edina in 2030 and beyond.