In 2020 Future iQ will be leading a study tour to Italy, focusing on the Tuscany and the Italian Riviera regions. Global food and tourism practitioners will learn first-hand how food, wine and landscape experiences are woven together to create unique destination experiences. They will receive a 'behind the scenes' look at what makes the local Italian artisan food culture work so well, and study first hand with the experts. This study tour experience will be a rich learning experience for tourism professionals and operators who are interested in innovative tourism development. The tour is aimed to assist the practitioners to build culinary tourism products and deepen the visitor experience of their own region.