Rangeley Lakes, Maine USA (2019)

Rangeley Lakes, Maine USA (2019)

Tourism Destination Development in Maine, USA

Project Overview

The Maine Woods Consortium and Maine Office of Tourism are implementing a Maine Tourism Community Destination Academy in Spring 2019. A Community Destination Academy (CDA) is a tourism product development and skill building program consisting of intensive workshops, customized to the needs of a specific destination area, that includes the following components:

  • Leadership and Teamwork
  • Product and Experience Development
  • Marketing and PR – Telling the story
  • Finances and Financing
  • Project Execution – Conception to Completion
  • Future Planning: Next Steps in Destination Development Process

Destination Development is the long-term process of convening a group of dedicated leaders to pursue and implement a common vision and strategic plan that will lead to a community that is positive economically, environmentally and socially. Furthermore, the community will have the necessary ingredients to attract visitors, new businesses and residents.

The goals of the Maine Community Destination Academy will be to:

  • Develop working cohorts of business, non-profit, and municipal leaders in high potential Rural Destination Areas.
  • Build a common set of skills and knowledge for successful, long-term sustainable destination development.
  • Deliver technical and financial assistance for implementation of local destination development projects identified as priorities by program participants.
  • Build confidence and a track record of successful collaborative project implementation as a foundation for ongoing product development and marketing.

Future iQ®'s Role in this Project

    Future iQ has been contracted by Maine Woods Consortium and Maine Office of Tourism to:

    • Develop a customized CDA curriculum to meet local stakeholders needs
    • Lead team building and leadership development workshops
    • Provide FutureMap Network Mapping analysis to determine the local tourism eco-system
    • Lead CDA participants in a team-based process to identify local destination projects to receive financial and technical assistance for implementation
    • Facilitate a final project leadership team workshop to identify the next steps for local destination development