To implement its 2018-2022 Strategic Tourism Plan, the Snohomish County Department of Parks, Recreation and Tourism (SCPRT) and Tourism Bureau (SCTB) has embarked on a transformational project transitioning its tourism industry from a local orientation to a collaborative regional orientation. The process involves aggressive destination development, marketing and promotions efforts, as well as the active participation by all county stakeholders.
Future iQ was contracted to lead Stages One and Two of this project. Stage One involved background research including an online regional industry participant survey to gauge perceptions about the future of tourism in each region, areas of opportunity and threat, changes occurring, and the appetite for change and sensitivity to a range of future shaping trends. Future iQ also facilitated focus group sessions to gather additional input and developed a Baseline Assessment Report. Stage Two of the project will involve building the support and framework to implement the actions required to attain collaborative regional tourism destination development within the County. This stage has involved extensive stakeholder engagement including the first ever Snohomish County Tourism Summit, 4 regional day-long Think Tanks, production of 4 regional scenario-planning Think Tank Reports, and development of survey data visualization. This Fall, Future iQ will co-host stakeholder roundtables to integrate the County’s marketing and promotion strategies with action ideas for destination development. Future iQ will also research and develop a visitor value chain analysis of Snohomish County’s current visitor offerings to be compiled in the production of a Collaborative Regional Destination Development Action Planning Report for each of Snohomish County’s four regions.
Stage Two (2018):
Stage One (2017-2018):