Florida Adventure Network Mapping Survey, Florida USA (2022)

Florida Adventure Network Mapping Survey, Florida USA (2022)

Mapping the Outdoor and Adventure Travel Network across Florida

Project Overview

Future iQ is working with long standing partner, Adventure Travel Trade Association (ATTA), on an innovative situational analysis and network mapping project across the state of Florida. VISIT FLORIDA, the state's official tourism marketing corporation, has contracted ATTA and Future iQ to assist them in developing the Florida Adventure Travel Network.

The goal of this network is to help increase Florida’s positioning and recognition in the global Outdoor and Adventure travel sector. The outcome of this process will provide stakeholders with interactive maps that reveal information flows and patterns of collaboration. The maps will highlight the existing strengths, vulnerabilities and opportunities within the network and will identify the key network nodes (important stakeholders). This allows for targeted intervention which will build and enhance the existing network.

Future iQ®'s Role in this Project

    • Future iQ is also using its unique network mapping methodology to analyse the existing Outdoor and Adventure network within communities, regions, organizations and supply chains across Florida through August 2022.
    • Future iQ will be exploring with individuals, communities and organizations the demand and potential for a Florida Adventure Travel Network over the next 5 years.
    • Engagement and Communications Plan
    • Future iQ will also probe how important people feel that the Outdoor and Adventure network could be and how prepared the region is for such a Network.
    • The results from the Situational Analysis will be presented in the Visit Florida Network Mapping Survey report and will be showcased at the Governor’s Conference on Tourism in late August, 2022.

Learn more about this Project. Visit the Future iQ Research Laboratory.