Future iQ is working with long standing partner, Adventure Travel Trade Association (ATTA), on an innovative situational analysis and network mapping project across the state of Florida. VISIT FLORIDA, the state's official tourism marketing corporation, has contracted ATTA and Future iQ to assist them in developing the Florida Adventure Travel Network.
The goal of this network is to help increase Florida’s positioning and recognition in the global Outdoor and Adventure travel sector. The outcome of this process will provide stakeholders with interactive maps that reveal information flows and patterns of collaboration. The maps will highlight the existing strengths, vulnerabilities and opportunities within the network and will identify the key network nodes (important stakeholders). This allows for targeted intervention which will build and enhance the existing network.